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Who we are

First4Skills provides talent for real business: developing the skills and potential of your workforce to improve business performance.

We work with employers, large and small to develop existing, new and emerging talent to realise their potential.

First4Skills is one of the largest and most successful national work-based learning and apprenticeship training providers for the retail and service industry. We are passionate about creating work-based learning and training that makes a difference to your workforce and the career prospects of your people.

We deliver tailored programmes to attract new talent, develop the skills of existing staff and enable progression; fast tracking careers and transforming business.

Our Core Values:
first4skills values

Our ambition is simple: training today’s workforce for tomorrow.

Our teams of experts across the country have unrivalled experience in the deliverance of apprenticeships.

View our apprenticeship areas

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Meet the team

Our executive team is responsible for the direction and leadership of First4Skills. Their job is to make sure we deliver the best possible service to all of our learners, employers and partners. Here are some of the people who make up our over 200 strong team and their stories:

Sue Price
Sue Price
Chief Executive Officer

As CEO Sue leads First4Skills and is an executive member of the City of Liverpool College.
Sue has a wealth of experience in our sector, as a Director of both the Skills Funding Agency (SFA) and National Apprenticeship Service (NAS), with a proven track record in building partnerships, creating opportunities to drive apprenticeship growth nationally and in the delivery of high quality programmes of learning that meet the needs of employers.
Phil Hitchcox
Phil Hitchcox
Director of Commercial & Business Development

Phil is responsible for leading on new business, Corporate client growth, product development and delivering an exceptional service to our national and regional clients and wider partner network.
He has spent a number of years in the further education and work-based learning industry; including the Skills Funding Agency, supporting large employers with direct funding contracts implement and develop their national skills and apprenticeship programmes, working with the likes of British Gas, BAE Systems, npower, MITIE PLC, HSBC and Toni & Guy.
Rachel Brown
Rachel Brown
Head of Strategic Development

Rachel is responsible for supporting the executive team in the delivery of our business plan. Rachel’s areas of expertise are centred on project, people and process management. She has a good working knowledge of all aspects of apprenticeship funding and delivery methodologies.
Elliott Kelly
Elliott Kelly
Executive Assistant Apprentice

Elliott is the most recent addition to the team and he is currently undertaking an advanced apprenticeship in business administration. His primary function is to support the executive team to manage elements of their day-to-day administrative challenges!
Jareena McCormack
Jareena McCormack
Scottish Area Trainer

Jareena has worked for the company now for over 3 years. She came to know about First4Skills in her last job role as a Manager in New Look. She noticed what a good job the First4Skills representatives were doing with her staff so she started to enquire for the job role.
Even without the assessor qualification, she got the job, to which she was delighted. First4Skills then delivered the assessor qualification so now she is a qualified assessor in Retail. Jareena also delivers Warehousing and Storage, Customer Service and Business Administration.
Cara Farrow
Cara Farrow
Area Trainer

Cara moved in to the Area Trainer role 3 years ago after working in a management role for a fashion retailer. She currently covers retail, management, team leading and customer service. Since joining First4Skills she has completed her functional skills, AVA, PTTLS and is coming to the end of her CiET qualification.

Our locations

First4Skills provides apprenticeships and training solutions across the UK, helping employers to develop their workforce on a local and national level. Found out more by getting in touch with our friendly teams in any of the following locations :

12 Princes Parade
Princes Dock
L3 1BG
t: 0151 243 8300
Ellesmere Port Office
Aldford House
Lloyd Drive
Ellesmere Port
CH65 9HQ
t: 0845 071 9011
Scotland Office
2nd Floor
Grange House
36-40 Grange Street
t: 01563 554 140
Sheffield Academy
1 Hayland Street
S9 1BY
t: 0114 261 2280
Birmingham Academy
6th Floor
Gateway House
High Street
B4 7SY
t: 0121 643 3340

Our coverage

First4Skills directly deliver apprenticeships across England and Scotland, and have partners who deliver on our behalf in Wales and Northern Ireland.

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